Social Gravity https://www.dublin-seo.com SEO Agency Dublin Mon, 08 Jun 2020 11:14:08 +0000 en-US hourly 1 https://www.dublin-seo.com/wp-content/uploads/2020/03/cropped-fav32-1-32x32.png Social Gravity https://www.dublin-seo.com 32 32 How to perform basic SEO on a budget https://www.dublin-seo.com/how-to-perform-basic-seo-on-a-budget/ https://www.dublin-seo.com/how-to-perform-basic-seo-on-a-budget/#respond Mon, 08 Jun 2020 11:09:50 +0000 https://www.dublin-seo.com/?p=2656 Since SEO is a very effective digital marketing effort to get your website set up for the future it can be a costly investment. Many small business owners are hesitant to get started due to how much it can cost and them simply not having the capital to get it started. It may be true that the number one results page holders are investing a lot of money to get their spot, that doesn’t mean you have to spend that much to get started.

Since SEO is a very effective & creative digital marketing approach to get your website and your business set up, it can be a costly investment. Most of the small business owners hesitate to start with SEO because they are scared of the cost and amount of effort it needs in the beginning to get started. No doubt that the big players are putting a lot of money and effort to keep their Google Page 1 spot, that does not mean that you cannot achieve that.

There are 3 very easy to implement and cost effective methods that you can do to get your SEO started on the right foot. Keep reading below to see how you can improve your online presence while on a budget.

1. Start a blog

Blog for SEO, Dublin SEO Services

One of the best tips for SEO is that you need to realize that Content is King. Having said that, you should put quality content on your website and make sure its correctly optimized for Search Engine Optimization. You should take care of the quality of content i.e. taking care of keyword density, and making sure that you are putting informative content on your website, and putting at least 1000 to 1500 words of article.
Blog is a great method to rank for certain keywords that are a bit more niche but they are still relevant to your business. Niche keywords are very easy to rank since there is very less competition for them. If very few people are competing for a certain keyword, it will be relatively easy to rank on Google’s page 1 for that keyword.

2. Website optimization For Technical SEO

Onpage SEO, SEO Services Dublin

A website is a very important aspect for Search Engine Optimization for any business. It gives the very first impression to the user about your brand or your website when they open your website. Therefore, it is very important that you have a clean website and it runs smoothly. That includes having faster loading web pages so that everything loads fast when a visitor is going through your webpages. According to Google, Page Speed Insights are an important factor to determine ranking of your webpage. You can use Google’s Page Speed Insights tool to check where your website stands at the moment.

Furthermore, you need to make sure that your website is mobile optimized as well. According to Google, your website will not rank in mobile SERPs if your website is mobile optimized. Responsinator is a great tool to check how your website looks on different screen sizes. You need to make sure your website looks good on all tablets and mobile devices. This will enhance overall user experience and will reduce the bounce rate for the visitors. This is a cost effective and quick way to boost your rankings over your competitors.

3. Create social media pages

Social Media SEO Dublin Ireland

One of the great and cost effective way of drawing attention to your website is to create social media pages for your website according all channels e.g. Facebook, LinkedIn, Instagram etc. When people share your content on social media pages, it indicates Google that your website is trustworthy and your content is valuable. Social media channels allow you an in into the sharing nature as these platforms promote that. This also comes down to the content’s quality. Your audience will only share your content if it is valuable and high quality.

It is also important to note that when you start ranking your social media pages they take up slots on the results page. These are positions that your competitors are missing out on!

Still not sure where to start? You may contact us and we will analyze your business and will come up with an effective strategy to boost your Google rankings.

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SEO Tips For Small Business (2020 Updated) https://www.dublin-seo.com/seo-tips-for-small-business-2020-updated/ Mon, 08 Jun 2020 11:04:16 +0000 https://www.dublin-seo.com/?p=2653 As 2019 continues, small business owners are beginning to understand how important SEO is for their business. With recent changes in Google’s algorithm, now small business owners realize the importance of having mobile optimized websites.

small business seo tips 2019

With proper SEO approach, Business owners can see increase in their website traffic, revenue and overall visibility of their brand. This post will cover 5 basic SEO tips for small business owners and also guide on creating quality content.

1. Always Start with Onpage SEO

Onpage SEO is a technical process of optimizing your website’s content and coding, so that the crawlers can crawl your website properly and without any hurdles. If your website is not properly optimized, Google won’t recognize your website and rank it regardless of how awesome the content is. The crawlers must be able to index your website properly.  If we were to personify the crawler, the goal is to have it check out your site and then think: “Wow, these pages load super fast, there are no broken links, and everything on this website is secure. I have no doubts about promoting this website’s content.”

Regardless of how great your content is, problems with onpage SEO will always stop you from ranking higher on Google. So before writing any more content, make sure your website is properly optimized for all onpage SEO indicators. Some of the best Onpage SEO techniques are described in this article.

SEO Tips For Small Business (2020 Updated) 1

At Dublin SEO, we have experts in various areas of SEO like Onpage SEO, Offpage SEO and content marketing. Some problems are best left to experts — like making sure that your website’s page speed is satisfactory, the site’s security is up to date and overall structure of your website is good. If you don’t have much technical knowledge, you can give these a try:

  1. Optimize your images : This is a very simple step. You need to make sure you are adding relevant images to your blog posts, make sure they have an ALT tag containing your keywords that you want to rank for, and provide a proper description to that image.
  2. Fix all the broken links: Google will rank your website lower if its crawlers find any broken links in your website.Broken links can really throw you down if you don’t fix them immediately. You need to regularly scan your website for any links that are broken. A recent study conducted shows that sending your users to high authority websites can really boost your rankings and is favorable by the search engines.
  3. Create a sitemap and submit to Google: It is very important and crucial part in onpage SEO to submit a sitemap to Google. A sitemap is a directory of all the pages and posts on your website. If you are using WordPress, you can use tools like Yoast SEO plugin to automatically create a simle sitemap for your website. If you are using any other platform, you can simply google a plugin that can create a sitemap for your website. You can submit your sitemap to Google via Google Search Console, it is a service offered by Google that help you manage your overall appearance on Google.
  4. Delete pages that don’t perform well— If your site has a lot of pages that don’t get traffic, your rankings will be negatively affected.

If you are still not sure where to start? You can use Seobility that offers amazing features to optimize your onpage SEO and it gives you a step by step guide to fix errors that affect your website.

SEO Tips For Small Business (2020 Updated) 2

The following 3 hours guide on YouTube will really help you increase your SEO knowledge so you can apply this and don’t need to worry about hiring an expert.

2. Do a Proper Keyword Research

Now a days, it is a proven fact that keywords are no longer required to be in heading tags (H1, H2, H3) or the title tag or in order to rank in the top five results of a Search Engine query. Even using the exact keyword phrases within the text of a webpage is no longer required.

In earlier days, Search Engine optimization was a lot simpler.

We could easily use keyword planner to look for common keywords in our niche that are being searched by visitors and we can simply add content around those keywords.

At the time, this kind of tactic worked. But then Google took away keyword-level data in September 2013.

Now a days, SEO techniques are very different.

In 2018, Ahrefs studied about 3 million search queries and found that no. 1 ranking page will also rank for nearly 1,000 relevant keywords in the top 10 search results.

This finding shows that there’s no fixed limit on the number of keywords a page can rank for.

So how do we find keywords that drive tons of traffic & which you can easily rank for?

Targeting long-tail keywords can really help you drive traffic to your website in initial stages of SEO.

Note that long-tail keywords are search queries with low individual search volume, but usually have a huge total search demand as a group.

Finding long-tail topics comes down to two things:

  • How much search traffic does a page get?
  • Which keywords contribute to #1 and how many?

The easiest way to find long-tail topics is to look at your competitors’ traffic generating pages.

You can do this by using Ahrefs’ Site Explorer.

Type in a competitor’s domain name and go to the “Top Pages” report.

Ahrefs Site Explorer - Dublin SEO

The main columns you want to look at here are:

  • Keywords: The no. of keyword rankings it can possibly give you.
  • Traffic: This gives you an indication of how much search traffic you can actually get by ranking for this topic
  • Top keywords: This gives you insights into the parent/main topic.
  • Monthly volume.
  • Position.

3. Focus on Local SEO

The most important part of local SEO is setting up a Google My Business Profile. This is a free service offered by Google and its absolutely free.

SEO Tips, GMB

First, claim your Google My Business listing here. Make sure to fill everything out including local phone number and address. The information you enter will now show up in Google’s search results.

Then, as customer reviews come in, you will get alerts. You can respond to these customers and start a conversation. If you are personable and kind, you can bolster your standing in the community.

The other critical feature of Google My Business is the question and answer section. You can proactively answer questions that you think might come up so that potential customers have as frictionless an experience as possible.

Finally, don’t forget about local directories. YelpTripAdvisor,  and the Yellow Pages allow businesses to register online, and each of them can expose you to new audiences.

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